I was delighted to contribute a guest column to Mobile Marketing Magazine recently, hope you enjoy!
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Oisin Lunny, senior market development manager at OpenMarket, turns journalist for the day to interrogate the trend for micro-content on mobile.Will self-destructing mobile vouchers win the day..? he asks. Is it even anything new?
Back in the dawn of our mobile internet age, analysts were gleefully forecasting obese cash ...More →