2014: Now is the Winter of Our Micro-content

I was delighted to contribute a guest column to Mobile Marketing Magazine recently, hope you enjoy!

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Oisin Lunny, senior market development manager at OpenMarket, turns journalist for the day to interrogate the trend for micro-content on mobile.Will self-destructing mobile vouchers win the day..? he asks. Is it even anything new?

 

Back in the dawn of our mobile internet age, analysts ...

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Most contagious 2013

A fascinating read as usual…

“the reality of the erosion of privacy is by far the largest story of the year”

“People who grew up with mobile technology switch between devices and platforms 27 times per hour”

“Globally, 91% of people are likely to switch brands if another of similar price and quality supports a good cause”

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The Drum “4 Minute Warning” presentation

I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.

My presentation included Gerd Leonhard, B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…

Here is the presentation:

.. and a useful Storify of the event.


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Why micro-content is big business

Here is my latest piece for the Guardian online “Why micro-content is big business”.

CLICK HERE for the original piece!

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Why micro-content is big business

Oisin Lunny explains why small, mobile-friendly content is big business and profiles new startup entrants getting in on the act

Mobile video is changing the content industry from the ground up, from creators to advertisers, from interaction to infrastructure. I spoke to some ...

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