Why Context Is Crucial To Mobile Strategy

Great to be quoted in this blog post from Mike Owen at Censhare….

Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.

Contextual Marketing

It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...

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