While SMS is often touted as a valuable marketing tool, did you know that it can also be used to enhance customer service?
In fact, brands that currently use SMS find customer service to be one of the most useful applications. Are you taking full advantage of this opportunity to engage and support your customers?
The Growth of SMS as a Customer Service Tool
Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for three specific trends to develop: mobile, personalization, and artificial intelligence (AI).
The Rise of Mobile Messaging
One of the clearest trends in all of marketing is the shift from traditional ...