Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.
The End of Marketing as We Know It
“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...
Great to be a part of this years Business Rocks conference in Manchester as a speaker and DJ. Here’s my set from their VIP event.
I started with some chilled beats, then took a journey through some Manchester musical heritage including a Northern Soul set, then ended up with some dancefloor friendly deep house etc.
Prince was also remembered and celebrated <3
It was a huge honour to deliver the opening plenary at the AEFR XV Congreso Fundraising in Madrid in September 2015.
From asking to engaging, why the mobile mindset is a game changer for fundraising, and beyond!
The visible impact of our evolution to a species of “Phono-Sapiens” is everywhere. From the oceans of smartphones we see at live music concerts to the enormous growth in fundraising from mobile devices. Todays consumers have never been more connected, and charities have never been able ...
I was honoured to speak alongside Thomas Crampton, Global Managing Director at Ogilvy & Mather, and Finian Murphy, Lead Strategist at Agility, for The Marketing Society “Rise of the Robot” event at Google, during the Web Summit 2015.
We explored how the marketing process as we know it will be disrupted by mobile, social, AI, connected homes, the internet of things and much more.
Great to be quoted in this blog post from Mike Owen at Censhare….
Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.
It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...
Winning can be a joy. It’s what we are encouraged to do all the way from our childhood sports days at school to our modern workplace environment, both individually and as a team.
It’s a special kind of satisfaction to win at something you respect, or even love. To this day I remember being joyful beyond words when I won a Heinz “Noodle Doodles” art competition in Ireland back in the ...
Just uploaded the original compositions for the film After The Dance to SoundCloud, many thanks to Locky Butler for sending over his mastered versions:
I had the great privilege of composing the original music for “After The Dance” in 2014. It’s an brave and beautiful documentary film by BAFTA nominated director Daisy Asquith. It was edited by ...
This year I am delighted to be shortlisted to speak at SXSW 2016 on two panels, alongside from truly fascinating and brilliant people. The voting deadline is Sept 4th. I would really appreciate any votes and comments on the following links:
Lets Talk About CX! How Mobile Changes Everything
“How mobile has evolved from “just another channel” to the key medium in today’s marketplace”
I was delighted to speak with Retail Futures “Insider Trends” about mobile, silo smashing, total customer experience and “phygital”.
Read the full interview here.