5 Marketing Technologies High-Tech Companies Are Adopting

Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.

Technologies

The End of Marketing as We Know It

“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...

More →
0

[video] Rise Of The Robot

I was honoured to speak alongside Thomas Crampton, Global Managing Director at Ogilvy & Mather, and Finian Murphy, Lead Strategist at Agility, for The Marketing Society “Rise of the Robot” event at Google, during the Web Summit 2015.

We explored how the marketing process as we know it will be disrupted by mobile, social, AI, connected homes, the internet of things and much more.

More →
0

Why Context Is Crucial To Mobile Strategy

Great to be quoted in this blog post from Mike Owen at Censhare….

Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.

Contextual Marketing

It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...

More →
0

After The Dance – original compositions

10850013_10152641694091493_2361742389784104565_n

Just uploaded the original compositions for the film After The Dance to SoundCloud, many thanks to Locky Butler for sending over his mastered versions:

I had the great privilege of composing the original music for “After The Dance” in 2014. It’s an brave and beautiful documentary film by BAFTA nominated director Daisy Asquith. It was edited by ...

More →
0

Recommended SXSW panels, and mixtapes

This year I am delighted to be shortlisted to speak at SXSW 2016 on two panels, alongside from truly fascinating and brilliant people. The voting deadline is Sept 4th.  I would really appreciate any votes and comments on the following links:

Lets Talk About CX! How Mobile Changes Everything

“How mobile has evolved from “just another channel” to the key medium in today’s marketplace”

http://panelpicker.sxsw.com/vote/54148

SXSW Vote-PanelPIcker-Idea-2016-Twitter_1.jpg More →

0
Page 2 of 23 12345...»