Customers are becoming evermore demanding – looking for high quality, cross-channel experiences and engagement from brands at each stage of their journey.
This session offers expert insights from East, Global-e, Kampyle, Puma, Secret Sales, Weird Fish and my Retail Practice to address the challenges and opportunities of bringing the channels together and achieving a single view of the customer.
Having attended the excellent Guardian Activate last year, I was hugely honoured to be invited to present at Activate 2014 *and* also DJ afterwards for the stellar lineup of speakers and guests from the worlds of mobile, tech, the sharing economy and especially the world of FinTech innovation.
Here is the presentation, delivered in a whisker over 5 minutes. The “It’s The Year Of Mobile” slide was delivered flashing with a QI klaxon sound, highlighting the fact that every year is ...
I was honoured to present at the IoF National Convention 2014 on behalf of OpenMarket last week. It was a lightening presentation about why we are proud to support so many innovators in the third sector with mobile engagement technology.
I also spoke about why mobile is about more then just fundraising, it’s the glue that joins many aspects of how a charity operates and engages with the public.
(My latest blog for OpenMarket – to read the original post click here)
A few months ago I shared the following Wikipedia definition at a conference in London… “an information silo is a management system incapable of reciprocal operation with other, related information systems”. A rumble of agreement grew from the assembled audience of marketing and ...