Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for three specific trends to develop: mobile, personalization, and artificial intelligence (AI).
The Rise of Mobile Messaging
One of the clearest trends in all of marketing is the shift from traditional ...
Millennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.
Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices and messaging ...
For the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile apps. In 2016, the numbers clearly show that one is fading, while the other is becoming more important than ever.
The Rise and Fall of Mobile ...
The Internet of Things (IoT) is not just a new fad or trend; it’s creating an entirely new arena of technology that’s interconnected and highly responsive. Though we probably can’t truly isolate any single facet of our future that won’t be impacted by the IoT in some way, it’s clear that mobile technology and communication is an area that will surely experience a substantial evolution.
Understanding the IoT
Before we look at the relationship between the ...
Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.
The End of Marketing as We Know It
“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...
Great to be quoted in this blog post from Mike Owen at Censhare….
Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.
It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...
Originally posted on The Guardian Media & Tech Network
Mobile user experience is the glue binding us to our digital selves – at SXSW Interactive, Oisin Lunny and his guests investigated its potential.
As a longtime iPhone user I can still remember my delight when my first Apple handset just worked out of the box. There was no need to refer to a manual; the user experience was magically intuitive. This was in sharp contrast to the torturous hours of ...
Having attended the excellent Guardian Activate last year, I was hugely honoured to be invited to present at Activate 2014 *and* also DJ afterwards for the stellar lineup of speakers and guests from the worlds of mobile, tech, the sharing economy and especially the world of FinTech innovation.
Here is the presentation, delivered in a whisker over 5 minutes. The “It’s The Year Of Mobile” slide was delivered flashing with a QI klaxon sound, highlighting the fact that every year is ...
I was honoured to present at the IoF National Convention 2014 on behalf of OpenMarket last week. It was a lightening presentation about why we are proud to support so many innovators in the third sector with mobile engagement technology.
I also spoke about why mobile is about more then just fundraising, it’s the glue that joins many aspects of how a charity operates and engages with the public.
All in just over 6 minutes!
(My latest blog for OpenMarket – to read the original post click here)
A few months ago I shared the following Wikipedia definition at a conference in London… “an information silo is a management system incapable of reciprocal operation with other, related information systems”. A rumble of agreement grew from the assembled audience of marketing and ...