I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.
My presentation included Gerd Leonhard, ￼B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…
.. and a useful Storify of the event.
Here is my first piece for the Guardian online “Wearable technology – separating fact from science fiction”. I spoke to a panel of technology pioneers discuss the brave new world of wearable technologies and machine to machine communication.
CLICK HERE for the original piece!
Wearable technology – separating fact from science fiction
A model with Google Glass at New ...
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