I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.
My presentation included Gerd Leonhard, ￼B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…
.. and a useful Storify of the event.
Here is my latest piece for the Guardian online “Why micro-content is big business”.
CLICK HERE for the original piece!
Why micro-content is big business
Oisin Lunny explains why small, mobile-friendly content is big business and profiles new startup entrants getting in on the act
Mobile video is changing the content industry from the ground up, from creators to advertisers, from interaction to infrastructure. I spoke to some of the people making big ...
My presentation on “Mobile Payment is the New CRM” from the Digital Marketing Show last week.
My presentation on Silo Smashing from the #IABUK Mobile Integration event today, join the #SiloSmashing movement!
My presentation from Mobile Marketing Live today, complete with retro Top Of The Pops countdown, hope you enjoy!
I had the pleasure of attending the Brighton Digital Marketing Festival yesterday (http://www.brightondigitalmarketing.com).
Congrats to Pure360 for such a well put together and informative event, as well as raising £7k for the NSPCC. Here are some notes with my main take-aways:
Rowan Stanfield – Head of Social at The Body Shop
- Rowan was very much flying the flag for mobile engagement as a ...
I’m looking forward to moderating this panel at Social Media Week London!
“Using tech for good. Can SoLoMo change the world?”
Tuesday, 24 Sept @5pm at the main Social Media Week London HQ Hub in Covent Garden.
Joining me will be:
Chairwoman and Founder
Super Sisters / CLERKD
Director Campaign Innovation
Campaign Bootcamp / Change.org / 38 Degrees
Insight + Creative Strategy Director
“Will the next Rolling Stones be from Brazil? Is internet music technology enhancing the ability of artists and labels to reach a global audience of music fans? Or are they simply giving labels a new way of reaching the mass market with established acts?”
I am honoured to be on the SXSW 2014 shortlist for what promises to be a fascinating panel debate on the future of the global music industry, discussing amongst other things ...