In today’s digitally connected society, it’s more important than ever to understand and properly demonstrate empathy. According to Belinda Parmar, CEO of The Empathy Business, empathy is just as important in business communications as it is in personal communications. Empathy should shape how you get a delivery update on the package you just ordered, how you obtain status updates for an upcoming flight, ...
I’m super excited about chairing the incredible Industry of Things World Asia conference in Singapore this July. It is already looking like a stellar lineup. Check it out and hope to see you there!
Industry of Things World Asia ‒ where Industrial Internet of Things and Smart Manufacturing experts meet to realise the 4th ...
Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for three specific trends to develop: mobile, personalization, and artificial intelligence (AI).
The Rise of Mobile Messaging
One of the clearest trends in all of marketing is the shift from traditional ...
Millennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.
Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices and messaging ...
Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.
The End of Marketing as We Know It
“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...