In today’s digitally connected society, it’s more important than ever to understand and properly demonstrate empathy. According to Belinda Parmar, CEO of The Empathy Business, empathy is just as important in business communications as it is in personal communications. Empathy should shape how you get a delivery update on the package you just ordered, how you obtain status updates for an upcoming flight, ...
I’m super excited about chairing the incredible Industry of Things World Asia conference in Singapore this July. It is already looking like a stellar lineup. Check it out and hope to see you there!
Industry of Things World Asia ‒ where Industrial Internet of Things and Smart Manufacturing experts meet to realise the 4th ...
Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for three specific trends to develop: mobile, personalization, and artificial intelligence (AI).
The Rise of Mobile Messaging
One of the clearest trends in all of marketing is the shift from traditional ...
Millennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.
Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices and messaging ...
For the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile apps. In 2016, the numbers clearly show that one is fading, while the other is becoming more important than ever.
The Rise and Fall of Mobile ...
The Internet of Things (IoT) is not just a new fad or trend; it’s creating an entirely new arena of technology that’s interconnected and highly responsive. Though we probably can’t truly isolate any single facet of our future that won’t be impacted by the IoT in some way, it’s clear that mobile technology and communication is an area that will surely experience a substantial evolution.
Understanding the IoT
Before we look at the relationship between the ...
Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.
The End of Marketing as We Know It
“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...
It was a huge honour to deliver the opening plenary at the AEFR XV Congreso Fundraising in Madrid in September 2015.
From asking to engaging, why the mobile mindset is a game changer for fundraising, and beyond!
The visible impact of our evolution to a species of “Phono-Sapiens” is everywhere. From the oceans of smartphones we see at live music concerts to the enormous growth in fundraising from mobile devices. Todays consumers have never been more connected, and charities have never been able ...
I was honoured to speak alongside Thomas Crampton, Global Managing Director at Ogilvy & Mather, and Finian Murphy, Lead Strategist at Agility, for The Marketing Society “Rise of the Robot” event at Google, during the Web Summit 2015.
We explored how the marketing process as we know it will be disrupted by mobile, social, AI, connected homes, the internet of things and much more.
Great to be quoted in this blog post from Mike Owen at Censhare….
Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.
It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...