* Tomorrow will not be like yesterday. This is no mere recession: it’s a tectonic global shift in savings, consumption, and investment.
* 20th century business isn’t fit for 21st century economics. Yesterday’s businesses were built for a world of overconsumption, artificially cheap production, symmetrical competition, and macroeconomic stability. That was yesterday.
* Tomorrow’s market leaders have new DNA. We’ve spent the last year identifying next-generation leaders – from the Obama campaign to Google to Threadless to Zara – and learning from them. They look and feel radically different because they were built for 21st century economics, not 20th century economics.