[video] Rise Of The Robot

I was honoured to speak alongside Thomas Crampton, Global Managing Director at Ogilvy & Mather, and Finian Murphy, Lead Strategist at Agility, for The Marketing Society “Rise of the Robot” event at Google, during the Web Summit 2015.

We explored how the marketing process as we know it will be disrupted by mobile, social, AI, connected homes, the internet of things and much more.

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The Drum “4 Minute Warning” presentation

I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.

My presentation included Gerd Leonhard, B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…

Here is the presentation:

.. and a useful Storify of the event.


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Why micro-content is big business

Here is my latest piece for the Guardian online “Why micro-content is big business”.

CLICK HERE for the original piece!

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Why micro-content is big business

Oisin Lunny explains why small, mobile-friendly content is big business and profiles new startup entrants getting in on the act

Mobile video is changing the content industry from the ground up, from creators to advertisers, from interaction to infrastructure. I spoke to some of the people making big ...

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