Mobile UX: the invisible link to the digital world

Originally posted on The Guardian Media & Tech Network

Mobile user experience is the glue binding us to our digital selves – at SXSW Interactive, Oisin Lunny and his guests investigated its potential.

As a longtime iPhone user I can still remember my delight when my first Apple handset just worked out of the box. There was no need to refer to a manual; the user experience was magically intuitive. This was in sharp contrast to the torturous hours of ...

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