The Drum “4 Minute Warning” presentation

I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.

My presentation included Gerd Leonhard, B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…

Here is the presentation:

.. and a useful Storify of the event.


Thanks all at The Drum for the invite, looking forward to the next one!





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