I was delighted to present at the Drum “4 Minute Warning” yesterday on why campaigns adjusted for the individual are more likely to succeed in the hyper-personal medium of mobile.
My presentation included Gerd Leonhard, ￼B. Bonin Bough, a cocaine snowman, AND Rob Ford’s Crack-o-meter…
Here is the presentation:
.. and a useful Storify of the event.
Thanks all at The Drum for the invite, looking forward to the next one!