It was a huge honour to deliver the opening plenary at the AEFR XV Congreso Fundraising in Madrid in September 2015.
From asking to engaging, why the mobile mindset is a game changer for fundraising, and beyond!
The visible impact of our evolution to a species of “Phono-Sapiens” is everywhere. From the oceans of smartphones we see at live music concerts to the enormous growth in fundraising from mobile devices. Todays consumers have never been more connected, and charities have never been able to be this close to their supporters. But how is the mobile mindset different? How can charities engage with their supporters in way that fits with their mobile lifestyles, and adds genuine value?
Oisin Lunny from leading mobile engagement company OpenMarket will look at the key mobile trends, and new mobile tech examples. The plenary will have a special focus on mobile innovations which are extending the donor relationship, and will give you tips and tools to look at your mobile supporters long term, and make the most of the new technology.
To download a copy of the presentation visit this link: slideshare.net/OisinLunny/xv-congreso-fundraising-plenary-madrid-september-2015