#91: Cabin Fever: How Cars Became the Next Entertainment Frontier
Cabin Fever: How Cars Became the Next Entertainment Frontier
I’ve got a fever. And the only prescription is more Audio Talks! It was so much fun to catch up with Andreas Ehret and Greg Sikora at Dolby House during IAA Mobility to chat about how cars became the next frontier of entertainment! Many thanks to Jesse Morgan, Award-Winning Producer and Documentary Filmmaker, and Creative Director at Filter Five Productions, for the great photos and video footage!
In this special episode of Audio Talks, recorded live at IAA Mobility in Munich, host Oisin Lunny is joined by Andreas Ehret, Head of Automotive Business at Dolby, and Greg Sikora, Senior Director, Global Acoustic Systems Engineering at HARMAN. Together, they explore how the in-car experience is undergoing a sensory revolution, driven by innovation and collaboration between the two audio powerhouses.
From adaptive soundscapes and AI integration to real-time data personalisation, the conversation reveals how HARMAN and Dolby are transforming car cabins into immersive entertainment hubs. The episode also delves into the emotional and artistic dimensions of automotive audio—highlighting how precision engineering and a deep understanding of the artist’s intent are shaping the future of sound on the road.
Through the personal journeys of audio engineers and the legacy of their craft, this episode offers a compelling look at how immersive audio and emotion converge to redefine the car experience.
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Photos from Dolby House
About Dolby
We’re the rain on the roof in a movie. The music flowing through your earbuds when you’re at the gym. The footsteps lurking behind you in a video game. The voice of a colleague on a call who seems to be right next to you. The sight of a breathtakingly bright and vivid sunset on your TV.
Making experiences come alive through technology is what we do. It’s been our mission since day one.
It began with our founder, Ray Dolby, a visionary scientist and inventor. As a young engineer and music lover, he was driven to improve the listening experience. And with that simple motivation, plus countless hours of experimentation, he created a solution—a solution that was elegant and practical, highly sophisticated, and wholly devoted to the artist’s vision. Even as we’ve become a global company, Dolby Laboratories continues to reflect Ray Dolby’s values. Here, science meets art. And high tech goes far beyond computer code.
Founded in 1965 and headquartered in San Francisco, Dolby has grown into a leading global innovator and developer of audio, imaging and voice technologies for cinema, home theaters, PCs, mobile phones, and games. Our products include Dolby Digital Plus, TrueHD, Dolby Voice, Dolby Atmos and Dolby Vision. Today, over 2,000 individuals around the globe share their talents and energy to enable the most immersive experiences that technology can deliver.
For more info see: www.dolby.com
About HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world.
More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems.
Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile.
HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
More info: HARMAN.com
Audio Talks
A podcast on all things audio presented to you by HARMAN and our family of audio brands including JBL, Harman Kardon and AKG. Host Oisin Lunny, music journalist and audio enthusiast, will interview expert guests, legends of the music industry, and audio scientists to discuss the power of music and audio in all its facets.
Audio Talks is presented by Harman.
To view all of the Audio Talks podcast episodes click here.
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