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#54: How To Hack The Music Industry

It was awesome to catch up with one of my favourite people in music, Scott Cohen, during the ESNS conference earlier this year, when we recorded this special edition of the HARMAN Audio Talks podcast to kick off our new series in fine style! Tune in and find out why fractional ownership is the ultimate growth hack for the music industry. 

Audio Talks host Oisin Lunny met music industry digital pioneer and firestarter Scott Cohen on location at ESNS in Groningen, Netherlands to talk about the revolutionary idea behind his new company JKBX. If you can buy shares of a company, why can’t you buy shares in Justin Bieber’s music catalog? Now you can, thanks to some tech-powered wizardry from Scott and his team. The idea: Revolutionizing the ownership of royalties by creating a platform – JKBX – that offers fans, retail investors, and music lovers the opportunity to invest in music royalties at scale and in a regulated marketplace.

Special thanks to the Nikki, Anastasia and Ingrid at Global Publicity and ESNS for hosting us, and to Dick and Floris for providing the recording facilities.

Audio Talks

A podcast on all things audio presented to you by HARMAN and our family of audio brands including JBL, Harman Kardon and AKG. Host Oisin Lunny, music journalist and audio enthusiast, will interview expert guests, legends of the music industry, and audio scientists to discuss the power of music and audio in all its facets.

About JKBX

JKBX (pronounced “Jukebox”) is the first platform that will offer fans, retail investors, and music lovers the opportunity to invest in music royalties at scale and in a regulated marketplace. Launching later this year, JKBX will bring to market billions of dollars of exclusively licensed catalog, making it the largest music rights platform. For the first time in music history, the fan, the artist and the record label will be able to own a piece of the same song.

The same way someone today can buy stock in Apple, they should be able to invest in their favorite song. For more information on JKBX, go to Or, anyone can join the waitlist here JKBX is expected to launch in late 2023 on mobile and desktop to U.S. eligible customers.

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About ESNS

ESNS is Europe’s main showcase festival for European music. In four days the most current and promising acts get the change to present themselves to an audience of music lovers and international music professionals. The event consists of a music conference and two festivals.


Eurosonic. Wednesday, Thursday and Friday the city of Groningen is dedicated to new European talent. The newest European artists. The most promising acts in their homeland, but often unknown outside the borders of their home country. Eurosonic is the main European showcase festival. It is supported by the European Broadcasting Union (EBU) and Yourope.

Noorderslag. On Saturday venue De Oosterpoort hosts Noorderslag, the main barometer of Dutch pop music. Every year this festival shows the latest and greatest Dutch artists, ranging from hard and overwhelming to charming and intimate.


Purpose of the conference is to create a platform for the European and Dutch music industry and to encourage the exchange of ideas within the sector. With over 3,000 music professionals and over 150 panels, keynote speeches, awards shows, discussions and presentations on the status quo of the national and international music industry, the conference offers a business platform for the European music market.

More info


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