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8: Siemens President & CEO Roland Busch on the vision of digital transformation

Roland Busch, President and CEO of Siemens AG
Roland Busch, President and CEO of Siemens AG

It was an incredible honour and a fitting grand finale of season one of the Siemens Advanta podcast to chat with no less than the President & CEO of Siemens, Dr. Roland Busch, and to get his vision of digital transformation.

Roland shared some personal stories, some genuinely fascinating insights, some tips for companies looking to progress with digital transformation, some warnings for those who don’t get on board.

If you are interested in the future of business, and indeed the future of the planet, I highly recommend you grab a coffee and join Roland any myself to hear about childhood dreams, big career decisions, the growth and opportunity of ecosystems, IoT and so much more.

Thank you to Jil-Patricia Huber, Bettina Franzelin and Norbert Aschenbrenner for the opportunity to be a part of this superb initiative, and to Molly Williams for opening the door in the first place.

The Vision Of Digital Transformation

“It’s about not defending the past rather than shaping the future” Roland Busch

What does it take to realize the vision of digital transformation? Shorter time to market, more personalized products, reducing of resources and CO2 footprints, improving KPIs, more productivity, more potential, more future growth – it sounds like a no-brainer, but not every company in the world is embracing this transformation. Connecting the real and the digital world requires more than just technology. It is also about empowerment and growth mindset on the digital journey. So, instead of defending the past – start shaping the future!

TUNE IN and get inspired by visionary insights from our Siemens President and CEO Roland Busch to unlock the full potential of the future!

Listen to “Roland Busch On The Vision Of Digital Transformation”

More about Roland Busch

Dr. Roland Busch has been President and CEO of Siemens AG since February 2021. He joined the Managing Board of the company in 2011 and has additional responsibility as the Chairman of the Supervisory Board of Siemens Mobility GmbH.

Roland Busch joined Siemens in 1994 as a project manager at the global Research Department. In 2002, he was appointed Head of the Infotainment Solutions Division of the automotive business. In 2005, he moved to Shanghai, where he served as President and CEO of Siemens VDO Automotive Asia Pacific. In 2007, Roland returned to Germany to head the Mass Transit Division of the Transportation Systems Group. In 2008, he was named Head of Corporate Strategies. In 2011, he became a Member of the Managing Board as CEO of the Infrastructure & Cities Sector. He held the position of CTO from December 2016 until September 2020 and was COO from October 2018 to September 2019. From October 2019 to January 2021 he held the position of Deputy CEO.

Roland Busch studied physics at Friedrich Alexander University in Erlangen-Nuremberg, Germany – where he also received his doctorate – and at the University of Grenoble in France. He holds management positions on several industry boards and committees, among them the “Plattform Industrie 4.0”. He was born in Erlangen, Germany, in 1964.



Do you want to dive into the ocean of IoT but don’t know how to get started? Would you like to know more about the possibilities that lie in the digital future? Are you into digital trends that revolutionize today’s industries?

If so, this podcast is for you!

Welcome to the Siemens Advanta podcast “Unlock the full potential of IoT”, a 360-degree view of the latest IoT trends. We talk to the innovators, experts and visionaries who work and play in digital transformation. Explore with us the practical ways to approach unique journeys in the digital sphere and most important of all: the possibilities and potential beyond the buzzword, IoT!

More about Siemens Advanta

Siemens Advanta Consulting is the global management consultancy of one of the world’s most innovative engineering and technology companies. Siemens Advanta Consulting navigates companies through their unique digitalization journey – from strategy to operations.

Founded in 1996 as the first inhouse consultancy in Europe, Siemens Advanta Consulting has significantly shaped the success story of Siemens, being the consulting partner of choice for its own digital transformation. With headquarters in Munich, Germany, and offices in America, Asia, Europe and the Middle East, its more than 500 consultants bring unmatched industry and digital expertise to its consulting projects, creating tangible impact for its clients.

Siemens Advanta Consulting is part of the powerhouse Siemens Advanta, which combines consulting capabilities with the expertise of more than 7000 solution engineers and developers. Siemens Advanta enables clients across various industries to unlock the digital future by offering end-to-end services from strategy definition to implementation.

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