Skip to main content

#14: Sonic Branding – The Secrets behind a unique Sound DNA

It was such an honour to speak to a duet of sonic branding gurus: Suzanne Ciani, 5x Grammy nominated composer and creator of the legendary Coca-Cola ‘Pop & Pour’ sound & Marijn Roozemond, Strategy Director at MassiveMusic.

In this episode of Audio Talks we explored the concept of sound DNA and sonic logos, and why good sound design for brands is becoming more important than ever.

Learn why new voice interfaces are leading to a new relationship with audio for our post-pandemic age, and find out how a unique sound logo of a product is designed, and its important role in brand recognition.

Audio Talks. A podcast on all things audio presented to you by HARMAN and our family of audio brands including JBL, Harman Kardon and AKG. Host Oisin Lunny, music journalist and audio enthusiast, will interview expert guests, legends of the music industry and audio scientists to discuss the power of music and audio in all its facets. New episode bi-weekly every Thursday.

Audio Talks is presented by Harman.

To view all of the Audio Talks podcast episodes click here.

For more podcasts click here.