#1: The Digital Drive: Elevating the In-Car Experience
The Digital Drive: Elevating the In-Car Experience
Tune in to this episode to learn about the digital drive, elevating the in-car experience, and how HARMAN is bringing innovative digital brand experiences into the cabin.
In this Always Ready episode, host Oisin Lunny explores the role of digital in the in-cabin experience with Shailesh Ingale, Brand DNA Senior Director within HARMAN Car Audio. Together they discuss how HARMAN Automotive is unleashing the power of digital with brand experience packages that go far beyond a touchscreen – from Mood Wave technology that generates new music on the fly to Aura smart lighting.
Audio Podcast
Video Podcast
Key Takeaways:
[2:52] Shailesh explains the significance of branded audio for OEMs and consumers. [4:43] Shailesh discusses the unique ways HARMAN Automotive collaborates with OEMs. [6:42] Global survey findings on the value of branded audio. [7:45] The evolution of branded car audio into a digital experience. [10:57] Shailesh reveals some of the newest HARMAN Automotive technologies including Harman Kardon Mood Wave generative music, Aura lighting and the ImmersiFi upmixer. [13:06] How HARMAN Automotive creates Consumer Experiences. Automotive Grade. [14:28] The importance of personalization with car audio systems. [15:49] Shailesh shares how he approaches innovation by theme for the HARMAN family of audio brands. [17:07] Shailesh’s outlook on the future of in-cabin audio.Mentioned in this episode:
Always Ready Playlist: Click Here
Always Ready Video of Full Podcast Episode: Click Here
HARMAN Branded Car Audio: Click Here
Audio Talks Podcast with Carl Cox: Click Here
HMI: Human-Machine Interface – a system that allows drivers and passengers to interact with a vehicle’s hardware and software.
Huemen Design Agency: Click Here
About HARMAN
Headquartered in Stamford, Connecticut, HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world.
More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.
In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.
HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!
More info: HARMAN.com
Always Ready
The Always Ready Podcast is a program for automotive technology professionals and enthusiasts, where we explore consumer-centric mobility experiences and discuss the technologies driving them. During each episode, we feature different thought leaders in the automotive industry and explore various trends around the experiences inside the vehicle.
Always Ready is presented by Harman.
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