It was a joy to interview Rebecka and Sanna from Swedish alt-pop outﬁt The Magnettes.
The interview was originally webcast during the IBA virtual conference as one of four musical moments, followed by a screening of the official video for The Magnettes great single American. Many thanks to Peter Åstedt for organizing the interview while the girls were busy recording.
Visit themagnettes.com and say “hej” to Rebecka and Sanna!
The Magnettes – bio
Swedish alt-pop outﬁt The Magnettes, consisting of front duo Rebecka Digervall and Sanna Kalla and producer Tomas Bäcklund Tuneström reveal their new single “American”, a driving, anthemic Springsteen-esque runaway drama.
“Since we were babies we lived through our TV set. Growing up in a remote small arctic town in Sweden, the way out was American movies, music, sit-coms and reality shows. It taught us what love was and how to live the dream, and like junkies we swallowed it in chunks. The twist and turns of teenage drama, cute narratives and noble ideals that real life continuously fails to live up to. But “American” isn’t really about America at all. It’s about finding that rush, having that runaway ride-or-die feeling in your shitty hometown, abandoning that last shred of romance for a taste of the real thing.”
The recording is a 21st century wall-of-sound. Layers upon layers of dreamy guitars, thunderous drums, hard-hitting pianos and vintage string machines, resulting in the soundtrack to a yet-to-bedreamed up road movie. This pop band was founded in Pajala, Sweden and has crafted their own blend of electro- pop and riot grrrl punk.
In 2015 they performed at SXSW in Austin, TX and signed with label Digsin, where their debut album ”Ugly Youth” was released in 2017. The album was chosen as one of the best albums of 2017 by PopCrush. Their single ”Young & Wild” premiered on prime time TV and became the 10 most played Swedish song on Swedish radio that year. Their song “Sad Girls Club” was featured in an episode of the popular Netﬂix show “Elite”. The Magnettes have been praised by sites and tastemakers like Earmilk, Perez Hilton, The 405, Elle Sweden and Russian Cosmopolitan.
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Headline photo by Annica Zion.