#37: The Rise Of The Creator Community
The creator economy is exploding as artists are looking for more ways to break through the massive amount of content available. With streaming platforms on the rise, artists are no longer going the traditional route, they are taking their music straight to the people. Everything has multiplied…new content formats, how content is produced and promoted and much more.
In this episode we talk to Mark Mulligan, Managing Director and Analyst at MIDiA Research and Katy Templeman-Holmes, Director Global Markets for HARMAN Professional to discuss the rise of the creator economy, where it might take the music industry, what potential it brings for artists and how audio companies can support by providing the right equipment.
A podcast on all things audio presented to you by HARMAN and our family of audio brands including JBL, Harman Kardon and AKG. Host Oisin Lunny, music journalist and audio enthusiast, will interview expert guests, legends of the music industry and audio scientists to discuss the power of music and audio in all its facets. New episode bi-weekly every Thursday.
About MIDiA Research
MIDiA Research is a unique research and analysis subscription service focused on the digital content economy. Our reports, proprietary datasets and actionable advice help media and technology companies harness disruption and generate profits from digital content.
We combine bold, forward looking vision with practical, actionable advice.
Our research service gives clients market insight, analysis, comprehensive data and future trends for the digital content marketplace, with pricing tiers to suit all sizes of businesses. We believe high quality analysis and data should be accessible to all.
Unlike traditional analysis companies, we challenge assumptions, dare to think differently and apply creative solutions to digital disruption. We help you see what awaits around the corner.
Our research practices include Music, Online Video and Mobile Content.
Our consulting expertise helps companies profit from digital content with winning strategies, market assessment and identifying the right partners.
Our clients range from global market leading technology and media companies through to early stage start ups.
Visit our blog and sign up for our weekly newsletter that provides you with free analysis, data and insight into the digital content economy.
HARMAN engineers solutions to enhance life’s experiences, simplifying the way people interact with technology and connecting them to the world around them.
HARMAN designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services. Our talented workforce and innovation strength create value for our stakeholders by enabling rich experiences through the connected car, connected enterprise and connected lifestyle.
Audiophiles from every generation call on HARMAN to deliver the best in sound in the studio and on the stage, at home and on the go. HARMAN’s portfolio of legendary audio brands includes AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®and Revel®. More than 50 million vehicles on the road today enjoy an enhanced driving experience, thanks to HARMAN audio and infotainment. We extend the same spirit of innovation to the world’s leading performance and sporting venues, providing everyone with the best seats in the house.
Seizing the rich opportunities of today’s global markets requires more than legendary sound. HARMAN has reshaped our organization and cost structure to make the Company more agile in a changing world and addressed the rising importance of highly integrated, software-rich products and services. Most importantly, our track record of innovation, which has distinguished HARMAN and its premium audio and infotainment brands for more than 60 years, continues.
Audio Talks is presented by Harman.
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