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In the latest edition of TMT Talks, I had the great pleasure of catching up with The Mighty Mick Rigby, boss of multi award-winning mobile app marketing company Yodel Mobile.

Mick talked about the importance of good marketing and PR for apps, and how to keep users of those apps coming back for more. We also talked about wine, meditation and vinyl, and how his idea of a good time is listening to protest songs by The Specials. As you can possibly guess, Mick is a man very much after my own heart. It was a fun and informative chat, hope you enjoy!

Many thanks to the show producer Fergal Parkinson and the good people at TMT Analysis for the opportunity to chat to some truly fascinating people on TMT Talks!

About TMT Analysis

TMT Analysis is a specialist mobile numbering intelligence company. Our suite of products provides customers with the fastest and most comprehensive network and numbering data on the market today, used by businesses globally to improve customer interactions, gain useful insight and authenticate users, while reducing costs and improving the quality of their service.

With the increasing need for Application to Person (A2P) messaging, two-stage authentication, and identity management, our data is used millions of times daily to deliver important information quickly and accurately. If you pay per query for mobile routing intelligence, our services will significantly reduce your costs.

Visit for more info

About Yodel Mobile

We’ve launched and scaled over 300 apps including start-ups, scale-ups and enterprise clients such as Gymshark, Virgin Trains, mytaxi (Free Now), yolt, Channel 4, NBCUniversal, Fujifilm, The Economist, Trivago and

Our App Growth Services:

App Launch and Scale Programme:
Our award-winning Launch and Scale Programme is the most comprehensive and effective model for app success that exists within the market today – a guided shortcut to app success. The holistic programme covers launch strategy, analytics/marketing automation/attribution setup, ASO, monetisation and product CRO.

Paid User Acquisition:
Our acquisition specialist will plan and execute campaigns in collaboration with our trusted acquisition partners from Facebook, Google, Apple and more.

App Store Optimisation:
We’ll yield the full impact of ASO on your app through data-led solutions and unrivalled ASO expertise, enhancing visibility and conversion in the app stores.

Advanced Growth Strategy:
Our growth consultants will consult you on complex growth issues including retention & engagement, data, marketplace intelligence and competitor analysis.

Want to know more?

Let the App Growth Team of the Year plug in as an extension to your business! See more from the Yodel Mobile agency trailer:

Check out our website for more information and great app growth resources:

Have an app growth enquiry? Get in touch! [email protected]

For more TMT Talks click here.