Marketing is one of the most fluid aspects of business. Trends come and go as consumer preferences change and technology advances. In the latter half of 2016 and the years that follow, look for three specific trends to develop: mobile, personalization, and artificial intelligence (AI).
The Rise of Mobile Messaging
One of the clearest trends in all of marketing is the shift from traditional ...
Millennials have a love affair with their mobile devices and messaging platforms. From a marketing perspective, understanding exactly why millennials go mad for mobile messaging is very important.
Unless you’ve been hiding under a rotary phone for the past decade, it should come as no surprise that people love mobile phones. More specifically, millennials have a love affair with their mobile devices and messaging ...
For the past few years, marketers have had to make key decisions in terms of how to engage mobile users. While there are dozens of very specific strategies, there have ultimately been two major choices: SMS or mobile apps. In 2016, the numbers clearly show that one is fading, while the other is becoming more important than ever.
The Rise and Fall of Mobile ...
The Internet of Things (IoT) is not just a new fad or trend; it’s creating an entirely new arena of technology that’s interconnected and highly responsive. Though we probably can’t truly isolate any single facet of our future that won’t be impacted by the IoT in some way, it’s clear that mobile technology and communication is an area that will surely experience a substantial evolution.
Understanding the IoT
Before we look at the relationship between the ...
Over the past five years, marketing technologies and solutions have proliferated. There are now thousands of unique tools and services a company can leverage in order to find, target, and engage consumers. But if you look past all the clutter, it should become obvious that a few stand out from the noise.
The End of Marketing as We Know It
“As many organizations and professionals struggle in a perpetually changing industry, high-performers will maintain a sense ...
Great to be quoted in this blog post from Mike Owen at Censhare….
Marketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.
It’s no secret that marketing is becoming increasingly mobile-centric. Consumers now interact with brands on their mobile devices and expect to control the experience; the days of deluging people with pop-up and banner ads ...
Winning can be a joy. It’s what we are encouraged to do all the way from our childhood sports days at school to our modern workplace environment, both individually and as a team.
It’s a special kind of satisfaction to win at something you respect, or even love. To this day I remember being joyful beyond words when I won a Heinz “Noodle Doodles” art competition in Ireland back in the ...
Considering your next career move? Come and work with the cutting edge of mobile engagement, alongside the best in the business.
I was delighted to speak with Retail Futures “Insider Trends” about mobile, silo smashing, total customer experience and “phygital”.
Read the full interview here.
Originally published at OpenMarket.com
For many years Mary Meeker has been a part of my professional life, particularly when I need to add context to conference presentations. Every year since the turn of the millennium, the virtual printing presses at Kleiner Perkins Caufield & Byers (KPCB) have flown into overdrive as millions of technology journalists, consultants, and other professionals pore over Mary’s gems of wise analysis. The annual ...